4 Big Online Marketing Challenges (and How to Overcome Them)

For marketing to work as expected and thus attract the intended clientele to your site. First you need to do enough research on the available ways of online marketing and who they target. It is also good to do a cost benefit analysis so as to be sure that you get return for your money.

Wondering why your company’s online marketing efforts aren’t producing the sales results you expected.

“As small-business owners, we tend to associate ourselves with other business owners, and [we] hear a lot of stories about the latest and greatest advertising or social media platform,” notes Ben Seidel, president of Igniting Business, a consulting firm that specializes in marketing and technology services.

Although it can be frustrating when your marketing efforts fizzle, you can often identify — and fix — the problems with a little bit of time and effort. Here are four common online marketing challenges and some advice for working through them.

  1. Spreading yourself too thin — “Just because Facebook, Twitter, Instagram, and Pinterest are popular doesn’t mean a company should be on each and every platform,” Seidel says.

Consider where your target audience is and what you’re selling. For example: If your company specializes in visually appealing products, such as art, ornate furniture, or food, you might be able to flaunt your wares best on Facebook and Pinterest. If you sell goods or services to other businesses, LinkedIn and Google+ may help you connect with customers.

  1.  Blasting out too many ads — “Social networks like Facebook and Twitter are not merely for plastering advertising and marketing messages across followers’ news feeds,” says Hannah Marr, content director at BizBrag, an online marketing platform for businesses.

To avoid overwhelming customers with promotions, set aside some time to consider the content you’re providing. If you sell backpacks, offer tips on the best backpack models for different needs or include information on activities related to backpacks, such as travel.

  1. Struggling with stale content. If you’ve worked to create (or paid for) a beautiful website or blog design but don’t post new information on a regular basis, potential customers may click elsewhere.

If you don’t have time to keep content fresh, consider having an employee take over duties or outsourcing them. If that’s not possible, set aside a small amount of time each day, or several times a week, to focus on your online efforts.

  1. Generating high traffic but low sales.If you have a large online following, but few customers who make purchases, you may need to fine-tune your efforts. Start by evaluating your goals. For instance, if you want blog readers to sign up for your email newsletter, make it easy to do so. Mention the newsletter in your posts, and keep the sign-up box displayed in a visible area.

Sourced from: https://quickbooks.intuit.com/r/marketing/4-big-online-marketing-challenges-and-how-to-overcome-them/

It becomes a big challenge to online when this tta were thought to work like pop ups end up not working anymore because they are considered as a nuisance. It is always good ro stay informed on what works and what doesn’t work in online marketing.

Challenge #1: Mobile Web Browsing

For a long time now, the internet has been a key driving factor for modern businesses. However, the face of the internet and its user base is undergoing a change as mobile device-based web browsing now exceeds desktop-based web browsing—so much so that Google’s search algorithm turned the mobile-friendliness of a website into a ranking factor back in 2015 (at least when searching on mobile).

Challenge #2: Ad Block is Killing Traditional Marketing

Did you know that, as cited by HubSpot’s 2016 State of Inbound report, use of “mobile ad blocking has increased 90% year-over-year?”

For years now, consumers have been gaining ever-increasing control over what content they see—and many see traditional advertising as an unwanted nuisance. Ad blocking software kills pop-ups, video ads, and many other forms of undesired content for website visitors—rendering several once-popular advertising channels largely powerless.

Challenge #3: Dealing with Increased Competition for Attention Online

Your competitors aren’t sitting idle waiting for your to make the first move. For many companies, the potential boost to business from the use of online marketing is a powerful lure. So, you can be sure that your competitors are working every bit as hard as you are to get noticed in the online space.

Challenge #4: Leveraging Multiple Communication Channels to Ensure a Smooth Customer Experience

While certainly not new, the challenge of communicating with prospects and leads across every possible channel is still a major concern going forward. Learning how to leverage channels such as email and social media sites to keep in touch with your leads can have a massive impact on your sales funnel because of the way it influences the customer’s experience with your brand.

Don’t believe me? Here’s a piece of data from the Salesforce 2016 State of Marketing report to back up my assertion:

Challenge #5: Optimizing Content for Engagement & Conversions

For experienced inbound marketers, the challenge of optimizing content for reader engagement is old hat. However, it merits a place on this list because there are a lot of conflicting opinions on how content should be structured, and few easy answers.

Consider this: should you use long-form content with lots of bullets, illustrations, and other optimizations to make each and every single piece of content you make as informative and helpful as possible? Or, should you focus on making your content more accessible and easy to consume for convenience?

There are arguments for both: longer content tends to be more helpful, and may rank better on Google search engine results pages (SERPs) than short-form content. However, short-form content is easier to digest for people on the go, and can improve engagement with certain audiences.

Sourced from: http://www.bluleadz.com/blog/major-online-marketing-challenges-for-2017