Getting as much traffic to your website is essential for an online business. Its the lifeline of an online business before a decent income can be made. You can get traffic using 2 popular methods Search engine optimization or Search engine marketing. One is to optimize your website to get organic traffic and the other is to pay for ads online and get referring traffic from different websites or search result page. Most people would like the organic ranking of the website. But before you dive into choosing one company to help you with SEO, you got to work out your budget for SEO.
The Number of Keywords –
There are many factors that will affect the prices you will pay for SEO services. One of which is the number of keywords you would like the SEO specialist to target on. The more keywords, the higher price you will be paying.
Competition level of keywords –
If you select a list of keywords that is highly competitive, it also means its harder to rank for those keywords. It will take more effort and time as well. If thats the case, it also means the more you will be charged for the search engine optimization.
Backlink Quality and Quantity –
The backlinks come from guest posting, article sites, comment, forum, directories and social media are efforts made by SEO professional to create. These are not just logging into a website, create an anchor text and publish. Its no longer that simple. This is because there is a call for good quality backlink since the algorithm update to penalize bad SEO techniques. Therefore, if you want more high-quality backlink, these must be accounted for. The more you ask for, the more you will be charged.
Knowing the above factors that can affect the cost, ask the SEO company for a quote. See what is the standard rate and how many keywords and backlinks they are providing. From there you can work out a budget that you can fit in. With the budget, you can ask the SEO specialist to do an estimate the timeframe to achieve the result. From there, you can see the value and the target to achieving your goal within your budget.
Do not go to SEO company that only promise you on price. Be sure that they are doing good SEO that follow the guideline that Google sets. Spammy activities will put your website in penalty. Black hat strategy may get your website up fast but once the algorithm gets to your site, you will have a hard time getting out of Google penalty.